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Today, the makers of Pushpa 2 showed fans a new poster ahead of the teaser release on April 8, 2024. Allu Arjun is back as Pushpa in the film based around smuggling of red sandalwood in the forests of Andhra Pradesh. In the new poster, we can see Allu Arjun in a look that is symbolic of Lord Shiva. Allu Arjun inspires awe in that powerful avatar in a poster that looks splashed in a deep hue of vermillion red. This is the second one in a deep shade of red after yesterday’s poster where we could see his feet with ghungroos. Even that poster had a red palette.

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Is red synonymous with box office magic?

The colour red is associated with ambition, passion and resilience. It denotes domination, action and expertise. Well, there have quite a few films that have had posters dominated in hues of red. Let us take a look at their box office performance in a quick glance.

Shaitaan

Ajay Devgn, R Madhavan and Jyothika’s Shaitaan has made Rs 200 crores worldwide gross. It is a clean hit. Shaitaan was made on a budget of Rs 65 crores. The first poster was on a red and black hue where the red voodoo doll stood out. In India, where millions believe in Kaala Jaadu, it made the right impact in all states.

Animal

This picture of Bobby Deol splattered in blood made fans more eager for Animal. The film has made close to Rs 900 crores worldwide. Red was a dominant hue in the first few posters of Sandeep Reddy Vanga’s blockbuster.

Jawan

This one poster of Jawan had got a lot of attention. As we know, the first poster had Shah Rukh Khan in a red shirt. As we know, Jawan has made more than Rs 1,000 crores at the box office.

We have seen how the posters of Singham 3 are also in shades of red. Do you also feel that red colour is the X factor here?

 

 



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