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Strategic promotions ensure strong opening at Box Office



In the fiercely competitive realm of cinema, the success of a film often hinges on the ingenuity of its marketing campaign. Yodha, the latest offering from Dharma Productions, starring Sidharth Malhotra, Rashi Khanna, Disha Patani, has been a testament to this, employing a series of innovative promotional strategies that have not only piqued the interest of moviegoers but also set a new benchmark in film marketing.

Mid-Air Marvel: Trailer Launch

In an unimaginable move, the Yodha team orchestrated the film’s trailer launch mid-air, quite literally taking promotions to new heights. At approximately 37,000 feet above ground, the trailer was unveiled to a select group of journalists aboard a flight, creating a wave of excitement that rippled through social media platforms and news outlets.

Times Square Takeover with Anamorphic 3D Hoarding

The buzz transcended geographical boundaries as Yodha made a spectacular appearance at Times Square. With an anamorphic 3D hoarding that captivated passersby, the film’s promotional material offered a three-dimensional experience that turned heads and stopped traffic in one of the world’s most bustling squares.

Expanding Universes with the Comic Book launch

In a strategic collaboration with Pratilipi Comics, the Yodha universe expanded beyond the silver screen with the launch of ‘Adventures of Yodha: The Case of the Missing Ship.’ This comic book series serves as a prelude to the film’s narrative, offering fans an immersive experience into the protagonist’s adventures. The first three episodes, released on the Pratilipi Comics App, have already garnered significant attention, adding layers to the film’s storytelling and building anticipation for its release.

Encouraging Advance Booking

The culmination of these efforts is reflected in the film’s advance booking numbers. Reports suggest that Yodha is set for a strong opening due to decent advance booking and could have a triumphant run at the box office.

Trade Speak: Yodha Box Office Collection Day 1 Prediction

Trade analyst Girish Johar says that the makers of Yodha went all out with promotions and that has created enough buzz around the film. The trailer of the film has also been well received. Thus, the movie can take a decent start at the box office, in the range of Rs 7 to Rs 8 crore on its opening day. If the movie receives positive reviews, the box office collection can be more. Sidharth Malhotra and Disha Patani have strong fan following and the film can take a good start at the box office.

Sumit Kadel is of the opinion that Yodha will get tough competition from Ajay Devgn’s movie Shaitaan. “Right now, people are more inclined towards Shaitaan”, he says. He also mentioned that a good word of mouth can help of Sidharth Malhotra’s film a great deal.

As Yodha gears up for its release, it’s clear that the film has not only created the right buzz but also demonstrated the power of creative marketing in today’s digital age. Yodha has shown that with the right strategies, the sky’s the limit for cinematic promotions.

Stay tuned to BollywoodLife for the latest scoops and updates from Bollywood, Hollywood, South, TV and Web-Series.





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