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HomeBollywoodAvatar, Love Is Blind Top Nielsen; SAG Awards Generate Low Audience

Avatar, Love Is Blind Top Nielsen; SAG Awards Generate Low Audience


Avatar: The Last Airbender made quite the entrance on Netflix.

The live-action adaptation debuted on February 22 and, in just a four days of availability, it racked up 2.56B viewing minutes. Usually, that would easily place it in the top spot on the Nielsen streaming charts, but it just so happens that another Netflix original came in a close second.

Love Is Blind courted 2.41B viewing minutes during the February 19 to 25 interval, as three new Season 6 episodes became available. According to Nielsen, these new episodes generated nearly 1B viewing minutes on their own, while the entirety of Season 6 accounted for about 92% of the week’s viewing.

This is the first time in more than a year that two titles have exceeded 2B minutes viewed in the same week, and the last time it happened was with Manifest and The Crown — both of which had more than 50 episodes to lean on.  

Once again, a Max title found a new life on Netflix during this week as well. In its first full week on Netflix, Warrior skyrocketed to No. 4 overall with 948M minutes viewed.

Speaking of Max, the finale of True Detective: Night Country aired during the last interval, but it continued to draw viewers into the next week. The series managed 889M viewing minutes during this measurement period.

It didn’t make the list, but Nielsen reports that the SAG Awards — which aired live on Netflix on February 24 — tallied around 170M viewing minutes. By Netflix’s standards, that translates to about 860,000 views, which is pretty significantly below the show’s performance on linear TV. Netflix hasn’t put out its own numbers about the telecast.

See more below.



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